Customer

planning-tools

Why Business Plans are a Waste of Time

Why Business Plans are a Waste of Time for Startups Oftentimes when I meet with entrepreneurs, I am presented with long business plans replete with market analysis, pro formas, competitive analysis, product specs, etc., etc. They would make my business school professors proud. While these documents can make entrepreneurs feel great about their ideas (has

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testing-customer-discovery

Five Tips for Designing Customer Discovery Experiments

As I’ve learned through my own experience and the experience of others around me, customer discovery is hard. It’s harder to talk to strangers than your friends. It’s hard to ask these strangers the right questions. And it’s hard to handle rejection from these strangers. Yet, these strangers are the ones who will pay the

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